What are cookies and how do we use them?

Cookies may be used, either by Wrong Culture or by a third party contracted to provide metrics services, when a user browses the website. Cookies are files sent to the browser by a web server for the purpose of recording the user's activity during the time they spend browsing the website.
The server that hosts the website can use cookies to recognise the user's browser and make their browsing experience simpler, for example, by allowing users who have previously registered on the website to access the areas, services, promotions or competitions reserved exclusively for registered users without having to log in each time they visit. Cookies are also used to measure the audience and traffic and monitor progress and the number of visits by each user.

Guarantees about the use of cookies.

The cookies used by the website are associated only with anonymous users and their computers, and do not by themselves provide any personal data about users.
Some cookies are used by third parties (e.g. Google) to provide Wrong Culture with data about the effectiveness of its promotions. Under no circumstances do cookies collect personal information that can be used to identify a specific user.

The cookies used on the website are always temporary and are used for the sole purpose of improving the user's subsequent browsing experience. None of the cookies used on the website will be stored for longer than two years.
Users are able to configure their browsers to notify them when cookies are received and to prevent the

cookies being installed on their machine.
If a user deletes or disables Wrong Culture's cookies, they may not be able to access certain website features.

Users can use the website without installing cookies, but they will need to log in each time they use one of the services that requires users to register or log in.
What type of cookies do we use?
Wrong Culture uses four types of cookies:

• Technical cookies
These cookies allow users to browse the website and use features such as the shopping basket and wishlist.

• Analysis cookies
Wrong Culture uses Google Analytics cookies to count the number of visitors to its website. These cookies measure and analyse they way in which users browse the website. Wrong Culture uses this information to continuously improve its services and its users' shopping experience on its website. For more information, please visit the Google Analytics privacy page: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

• Personalisation cookies
When users browse or make purchases through the website, it will record their preferences (for example, their location or preferred language). These cookies are used to offer users a simpler, more straightforward and more personalised experience.

• Advertising cookies
These cookies are used to show users adverts that are relevant to them. They also limit the number of times each user sees an advert and help Wrong Culture track the effectiveness of its advertising campaigns. By browsing the website, users agree to Wrong Culture placing this type of cookie onto their device and consulting it whenever the user visits the Wrong Culture website in the future.